Before embarking on any kind of campaign, either mailing or telephone, it’s essential to have your existing database of contacts screened.
Why data cleansing?
Data cleansing saves you money and keeps you legal.
It’s not just a question of good housekeeping. Remember that this is an ongoing process. Companies move on and many are changing to non-geographical telephone numbers. Keeping your database up to date will ensure that your marketing will be well targeted and you’ll get the most out of your budget. Regular screening will protect against inadvertently breaking the law by either sending marketing material or telephoning those who have opted out via TPS, CTPS and MPS.
It makes sense to keep your database up to date on a regular basis and it can be really cost effective and quick. In most cases we can screen your data in 48 hours.
Typical data screening deals with:
- Telephone number confirmation
- Additional telephone numbers
- Removing deceased and gone-aways
- TPS, CTPS, MPS *
- Changes of address for business and residential data
- Postal Address correction and enhancement
Call 01234 871007 for more information or send your data to firstname.lastname@example.org so that we can give you an accurate quote.
Updating your database
Contacts frequently change their jobs and move on. Having gone through the screening process, now is the time to take things one step further by continuing with a fact-finding exercise to make sure that your data is entirely up to date with correct contact names and job titles.
Check out our integrated marketing campaigns to see how The Appointments Company can keep you in touch and nurture your contacts.
* The Telephone Preference Service (TPS) and The Corporate Telephone Preference Service (CTPS) are central opt out registers whereby individuals or companies can register their wish not to receive unsolicited sales and marketing telephone calls. It is a legal requirement that companies do not make such calls to numbers registered on the TPS and CTPS. Registering with the MPS (The Mailing Preference Service) enables consumers to have their names and home addresses in the UK removed from lists used by member companies of the Direct Marketing Association.